Dos and Don’ts of eCommerce Content Creation for Performance
In the context of online retail, content is your product on the digital shelf. We’ve covered e-commerce content management a number of times on this site, and because of its importance for selling online we’ll come back to...
Digital Shelf Automation:How to Streamline eCommerce Channel Execution
In the e-commerce world, automation can go a long way to relieving pressure on already overburdened sales and brand teams. E-Commerce is task-intensive. Organizing listings. Creating, and managing rich content and...
Building Your Data‑Centric Strategy to Thrive in the eCommerce Channel
Data should be at the center of designing and evolving your e‑commerce channel strategy. The well-worn Benjamin Franklin adage about failing to plan being equivalent to ‘planning to fail’ may be overused, but that doesn’t...
How to Create, Manage, Syndicate & Maintain Great Content for Success
Keeping up with demand for new, engaging content is a challenge for brands that demands fully integrated content management & e‑commerce analytics tools. If you want to sell your products online, there is no substitute for...
Black Friday is in Full Swing, Where Will the Axe Fall in 2019?
With three weeks still to go to November 29th, online retailers in the US and Europe are already touting ‘holiday’ deals and discounts. In the US, Amazon, Costco and Walmart have announced holiday deals. While most European...
Timely Amazon Analytics: Increase Frequency for Better Insights
Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights. A data-driven culture is critical for product manufactures to thrive in today’s e-commerce led retail environment. New standards...
4-Steps to Amazon Perfect Store Performance for Brands: Get the eBook
Brands need an Amazon-specific strategy, and an associated set of tools, to plan, manage, measure and optimize their business on the e‑commerce platform. I don’t need to explain the impact Amazon is having on e-commerce and...
Advanced Amazon Analytics: 5 Smarter Insights to Win on Amazon
To get an edge on rivals on Amazon, brands need new insights and competitor intelligence Winning on the world’s most influential e-commerce platform, Amazon, has become something of an arms race in the past few years. To get...
When is an eRetailer not a retailer? When, like Amazon it’s a Platform
We're not in Kansas anymore... Amazon is changing the channel landscape from retail to platform. Amazon is no ordinary online retailer – it’s an evolving platform with ambitions of global retail dominance. Not content with...
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