How is ePIM differ from traditional PIM or MDM?
Instead of striving for a single golden copy, an e-Commerce PIM needs to be able to manage 1000s of different versions of the same product, and syndicate the right version to the right online retailer, in the right format....
Drive sales with enhanced content and compliance monitoring
This holiday season, with more consumers shopping online, your e‑commerce portfolio will be under the spotlight more than ever before. In this blog we share some ideas about how you can make sure your e‑commerce content is...
Monitoring for Timely Insights: Black Friday & Cyber Monday Insight
The speed of e-commerce means brands need near real‑time e‑commerce analytics to identify issues and close gaps in e‑commerce listings during Black Friday/Cyber Monday. In a year of uncertainties there is one thing we can be...
Optimizing eCommerce product descriptions and unique content
Analyzing the relationship between e‑commerce landing page content and Google search results. What role does the uniquely-crafted Product Description Page (PDP) content you create for your e‑commerce product cards play when...
How to Select the Best Category & Subcategories for your Products
Ensure your product’s e-commerce category listing is optimized to maximize opportunities for conversion and sales Selecting the right categories and subcategories for your products on Amazon, or any other online retailers,...
Ratings & Reviews deepening engagement, building and confidence
The last webinar in the current eStoreAcademy series was live‑streamed on October 8th, but remember you can access all previous presentations on‑demand on the eStoreMedia site. Last week’s eStoreAcademy webinar focuses on...
Winning on Amazon Getting Ready for an Unprecedented Q4
As Prime Day approaches, kicking off an intensive period of retail events, eStoreAcademy explores what brands need to do to succeed on Amazon and other e‑commerce platforms. The seventh webinar in our eStoreAcademy series...
Amazon strives to safeguard credibility of online ratings and reviews
Amazon’s fightback to weed-out fake reviews means user generated content continues to deliver unprecedented insight for brands. When Amazon first allowed shoppers to post product reviews on its site in 1995, many retail...
Investing in our Brands through Tough Economic Times – Webinar Summary
Why should product manufacturers protect marketing and innovation investment in the current climate? In the latest in our eStoreAcademy series of free webinars on e-commerce best practice for brands, the presenters explore...
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