Through the Lens of CV‑19: Lessons from China for e‑Commerce Teams
What learnings can we take from China, and what lasting changes can we expect to see in shopper behavior, demand and distribution? “Unlike other countries, China had no warning – COVID-19 hit like a hammer.” Providing...
Riding the e‑Commerce Whirlwind; Let Data Show the Way
As Covid-19 drives e‑commerce expansion, what can brands do to keep on top in the midst of fundamental change? Online shopping is no longer a niche activity, and the Covid-19 health crisis has pushed it even further into the...
Coping with the Coronavirus Online Shopping Surge: 5 eCommerce Basics
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
e‑Commerce Can Provide a Lifeline as Covid‑19 Infection Spreads
How e-commerce can help in a time of physical distancing, panic buying and shutdowns. There are challenging times ahead. As I write this, news continues to flow in about more COVID 19 confirmed cases, school closures, flight...
Making the Jump from Brand Manager to e‑Commerce Enabler
How key learnings from the recent Digital Food & Beverage Conference in London, confirmed I’d made the right move by joining this e‑commerce technology innovator. A few weeks ago, on a cold, bright Tuesday morning, I was...
6 Steps to eCommerce Channel P2: Search, Ratings&Reviews, and iMedia
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
Steps to eCommerce Readiness for Brands P.1: Portfolio,Pricing&Content
e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy. At the most basic level online and traditional...
Sustaining eCommerce Growth with the eCommerce Perfect Store Framework
e-Commerce channel execution for Brands needs ongoing attention. It’s not just for the Holidays. The holiday season, which already seems like a lifetime ago, is a busy time for e-commerce; and 2019 was no exception with new...
Securing the Amazon Buy Box: 5 Winning Steps for Brands
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...
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