I wish I could better execute my digital shelf fundamentals so my sales results would be significantly higher. But the online retail landscape is so complicated these days that I lack the appropriate visibility and don’t...
“Brand DNA” runs deep at eStoreMedia. Our founders and senior management are ex-Brand people who share the language and firsthand knowledge of the challenges our clients face. We also take pride in our deeply rooted...
Day 1 of Amazon’s promotional extravaganza is in the books. And per Amazon’s annual mantra, it is “offering more Prime Day deals than ever before.” From what we observed on Day 1, the retail behemoth came packed with not...
Daily location-based analytics is not an eCommerce tool; It’s a total business tool. The whole idea of having such a tool is in using and sharing insights extracted from it across multiple teams. This way, everyone in the...
Omnichannel. Unified commerce. Seamless or frictionless shopper experience. Call it what you will. The reality is omnichannel is real, and it’s heightening across the globe. What is meant by omnichannel? Omnichannel is...
Permacrisis is forcing a mindset reboot for brands across the globe. As we face global inflationary pressures and the threat of private labels on brands continues to rise, the concept of permacrisis in the retail industry is...
As we head into the peak of holiday shopping season we’re taking a closer look at gifting trends for our four legged friends. The pandemic saw a huge rise in pet ownership and our pets are increasingly becoming more than...
Black Friday results exceed expectations to prove that holiday spending remains strong despite economic turbulence. Last week we predicted that omnichannel would rule Black Friday this 2022 as shoppers shift back to in-store...
Black Friday and Cyber Monday have historically been among the biggest deal days of the year, evolving from single-day events to a month-long “Black November” of sales. This year, soaring inflation and the cost of living...