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Brazil e-commerce in focus: how digital shelf automation promotes time-saving process improvements in LATAM’s largest marketplace
Brazil is the largest e-commerce market in Latin America and is growing quickly - e-commerce sales increased 27% in Brazil in 2021 and it’s not slowing down. For global brands, Brazil is a major opportunity: In 2021, Brazil...
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Amazon Belgium
Having completed construction of its first Belgian distribution center outside Antwerp and a recruitment drive to hire 200 drivers through independent contracts, Amazon has now launched its Belgian web-store. It will be...
Love Me, Love My Dog
Leveraging customer insights on pet preferences, especially in food choices, is vital for gaining a competitive edge and fostering brand loyalty. With a wealth of user-generated content on platforms like Amazon, businesses...
TEMU - Threat, Opportunity… or a Lot of Fuss About Nothing?
In less than eight weeks from launch in the US, Chinese eCommerce app TEMU tops the charts. Who’s behind it? What’s the opportunity or threat for US brands? And how can it sustain these dirt-cheap prices? Owned by tech...
How to win the digital shelf on Target.com
Target hit the bullseye when it came to nailing their omnichannel strategy during the e-commerce boom of the pandemic. In 2020 Target’s CEO Brian Cornell reported that three years ago the firm committed to spending $7...
Insights from Amazon’s first ever Prime Early Access Sale
When Amazon launched into its first ever Prime Early Access Sale last Tuesday 11 October, it was questionable whether this second event would be enough to pull the e-commerce giant out of its recent sales slump and present...
Amazon Prime Day October 2022: Our Predictions
For the first time in Prime Day history, Amazon will be hosting a second Prime Day event this 2022. This newly titled “Prime Early Access Sale” will take place Tuesday to Wednesday, October 11-12, when Prime members (and...
State of Digital Shelf 2022: Beauty
What our data reveals about tactics that global beauty brands are using to win at e-commerce. The last few years have been hugely challenging for all CPG categories and beauty is among the categories that have seen the most...
Honey, I Shrunk the Profits
How prescriptive analytics helps consumer brands to protect their profit margins on Amazon in tough economic times. Increasing prices for customers while also raising the fees for sellers are a few of the tactics Amazon is...
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