e‑Commerce Can Provide a Lifeline as Covid‑19 Infection Spreads
How e-commerce can help in a time of physical distancing, panic buying and shutdowns. There are challenging times ahead. As I write this, news continues to flow in about more COVID 19 confirmed cases, school closures, flight...
Making the Jump from Brand Manager to e‑Commerce Enabler
How key learnings from the recent Digital Food & Beverage Conference in London, confirmed I’d made the right move by joining this e‑commerce technology innovator. A few weeks ago, on a cold, bright Tuesday morning, I was...
6 Steps to eCommerce Channel P2: Search, Ratings&Reviews, and iMedia
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
Steps to eCommerce Readiness for Brands P.1: Portfolio,Pricing&Content
e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy. At the most basic level online and traditional...
Sustaining eCommerce Growth with the eCommerce Perfect Store Framework
e-Commerce channel execution for Brands needs ongoing attention. It’s not just for the Holidays. The holiday season, which already seems like a lifetime ago, is a busy time for e-commerce; and 2019 was no exception with new...
Dos and Don’ts of eCommerce Content Creation for Performance
In the context of online retail, content is your product on the digital shelf. We’ve covered e-commerce content management a number of times on this site, and because of its importance for selling online we’ll come back to...
Digital Shelf Automation:How to Streamline eCommerce Channel Execution
In the e-commerce world, automation can go a long way to relieving pressure on already overburdened sales and brand teams. E-Commerce is task-intensive. Organizing listings. Creating, and managing rich content and...
Building Your Data‑Centric Strategy to Thrive in the eCommerce Channel
Data should be at the center of designing and evolving your e‑commerce channel strategy. The well-worn Benjamin Franklin adage about failing to plan being equivalent to ‘planning to fail’ may be overused, but that doesn’t...
How to Create, Manage, Syndicate & Maintain Great Content for Success
Keeping up with demand for new, engaging content is a challenge for brands that demands fully integrated content management & e‑commerce analytics tools. If you want to sell your products online, there is no substitute for...
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