eCommerce Tool ecosystem: Integrated to Deliver end‑to‑end Performance
Seamless integration from e-commerce strategy, to content execution and performance measurement, is the Holy Grail for brands. Like any front-line brand role, the job of e-commerce director or manager is a lot easier to...
How e‑Commerce Unifies Trade & Brand Marketing & What it Means for You
Get the most from your e-commerce trade marketing to build brand awareness and deliver online sales in one strategy. Disruption cycles in retail and advertising are getting shorter. It took years for digital media and online...
Every Day is Prime Day on Amazon According to eStoreMedia Analysis
Five-category, price and promotions study shows the number, and depth of typical Amazon discounts stand up to Prime Day promotions. Despite the promise of massive Prime Day discounts, a month’s analysis carried out by...
How to optimize your eCommerce content for Voice Search
As voice takes over from the keyboard & screen, what does it mean for brands’ e-commerce content plans? Voice search is rapidly gaining popularity, though it is still unclear exactly what impact it is having on habitual...
6 Data Points for Rich Content, and Ratings & Reviews Prioritisation
How to prioritize the creation of rich product content for your brand’s assortment, to maximize limited e-commerce resources. Brands with large product portfolios face many challenges when it comes to creating, managing,...
9 e‑Commerce Perfect Store Content Planning Tips
How to create, manage, maintain and distribute high quality product content for the online channel. I don’t need to tell you that the growth in online commerce has significantly increased the importance of content....
4 Valuable Learnings from the Online & Digital Grocery Summit UK 2019
Translating data into action, integration, content and getting started emerge as themes at the UK Digital Grocery Summit It was a pleasure to participate in the Online & Digital Grocery Summit London last week. A big thanks...
The 5 Step e‑Commerce Perfect Store Model for Product Manufacturers
eStoreMedia e-Commerce Perfect Store Model; a framework to enable brands to succeed in the fast-growing online channel. The growth of e-commerce has left product manufacturers and global brands struggling to deal with the...
eScore: e‑Commerce Performance Benchmark, Makeup Brands in China
MaxFactor tops eScore ranking in February, but all brands underperform in e‑commerce report for the Makeup category in China. The cosmetics sector continues to grow rapidly in China, intensifying competition between brands,...
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