Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
Building engagement and trust to provide a great experience
How LEGO Group’s data focused approach to content investment, design, deployment and optimization is delivering up to 30% better conversion rates in the online channel. The fourth in the eStoreAcademy series of webinars...
Advanced eCommerce Search Secrets from the Start of the ShopperJourney
How beauty products leader L'Oréal transformed it’s content creation process to drive online store search improvement. Last week we held the third in our ongoing series of eStoreAcademy Webinars. The learning community was...
Win-Win: Ratings & Reviews Driving Sales with Consumer Intelligence
Online Rating & Reviews have become an essential pillar of the online shopping experience for consumers, retailers and brands. Reviews help shoppers choose between competitive products. As such, for brands seeking to secure...
How COTY & Whirlpool to Drive e‑Commerce Expansion during COVID‑19
Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond. The most recent webinar from eStoreAcademy, moderated by retail expert, author and commentator Marc...
Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
Through the Lens of CV‑19: Lessons from China for e‑Commerce Teams
What learnings can we take from China, and what lasting changes can we expect to see in shopper behavior, demand and distribution? “Unlike other countries, China had no warning – COVID-19 hit like a hammer.” Providing...
Riding the e‑Commerce Whirlwind; Let Data Show the Way
As Covid-19 drives e‑commerce expansion, what can brands do to keep on top in the midst of fundamental change? Online shopping is no longer a niche activity, and the Covid-19 health crisis has pushed it even further into the...
Coping with the Coronavirus Online Shopping Surge: 5 eCommerce Basics
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
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