Optimizing eCommerce product descriptions and unique content
Analyzing the relationship between e‑commerce landing page content and Google search results. What role does the uniquely-crafted Product Description Page (PDP) content you create for your e‑commerce product cards play when...
How to Select the Best Category & Subcategories for your Products
Ensure your product’s e-commerce category listing is optimized to maximize opportunities for conversion and sales Selecting the right categories and subcategories for your products on Amazon, or any other online retailers,...
Ratings & Reviews deepening engagement, building and confidence
The last webinar in the current eStoreAcademy series was live‑streamed on October 8th, but remember you can access all previous presentations on‑demand on the eStoreMedia site. Last week’s eStoreAcademy webinar focuses on...
Winning on Amazon Getting Ready for an Unprecedented Q4
As Prime Day approaches, kicking off an intensive period of retail events, eStoreAcademy explores what brands need to do to succeed on Amazon and other e‑commerce platforms. The seventh webinar in our eStoreAcademy series...
Amazon strives to safeguard credibility of online ratings and reviews
Amazon’s fightback to weed-out fake reviews means user generated content continues to deliver unprecedented insight for brands. When Amazon first allowed shoppers to post product reviews on its site in 1995, many retail...
Investing in our Brands through Tough Economic Times – Webinar Summary
Why should product manufacturers protect marketing and innovation investment in the current climate? In the latest in our eStoreAcademy series of free webinars on e-commerce best practice for brands, the presenters explore...
Back to school: time to re‑focus on eCommerce presence & performance
Five e-commerce planning tips for brands, as schools and economies reopen after a devastating few months. The back-to-school shopping spree is usually the start of a lucrative four to five month period for consumer goods...
10 Factors that Influence Amazon Search Rank & Sales Performance
eStoreMedia 16‑category study: What really influences Search performance to deliver sales on Amazon in the US and UK? e-Commerce shopping rates have increased sharply in the past six months bringing new shoppers online, many...
Winning Tactics from Coca‑Cola & Bacardi on Walmart.com & Amazon
As shopping shifts to e‑commerce, how do brands gain and retain loyal consumers on leading e‑retail platforms? The fifth in our eStoreAcademy webinar series includes valuable learnings from Coca-Cola and Bacardí about...
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