Black Friday Recap 2021
Top Trends and Critical Success Factors for Brands in e-Commerce Black Friday, once a US-only sales event, has grown to be a global phenomenon and now represents the most important promotional period for brands before the...
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How the UK’s top beauty brands can win the digital shelf
The UK’s top beauty brands can win the digital shelf by embracing the following three fundamentals: Availability, Findability and Ratings & Reviews The UK beauty market - including skincare, cosmetics, haircare, fragrances,...
Amazon Prime Day 2021 Recap
Amazon Prime Day took place 21-22 June 2021, an opportunity for brands to potentially win big with Prime Day deals and eager customers ready to buy. Leading up to the event, we took a deep dive at these global major...
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