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About the author

Shazia Amin

Head of Insights

Shazia Amin - Head of Insights

Recent posts by Shazia Amin

Shazia Amin - Head of Insights Shazia Amin
7 min

UK Grocery Retailer Deep Dive: Morrisons

What brands need to know about selling on Morrisons, the grocery retailer pushing the quick delivery envelope. In our latest UK online grocery deep dive we take a look at Morrisons, the fourth largest online grocery retailer...

Shazia Amin - Head of Insights Shazia Amin
10 min

UK Grocery Retailer Deep Dive: Tesco

How brands can benefit from Tesco’s omnichannel strategy and retailer dominance to win the digital shelf In this new series for food and beverage brands we uncover how to increase e-commerce sales at the UK’s leading online...

Shazia Amin - Head of Insights Shazia Amin
5 min

Finding Opportunity with Digital Shelf and Amazon Analytics

In this handy guide for CPG brands, we summarize the threats supply chain issues pose to e-commerce growth, and look at how digital shelf analytics can minimize risk and uncover new opportunities. A pandemic, a shipping...

Shazia Amin - Head of Insights Shazia Amin
2 min

Are you Ready for Prime Day 2022?

When is Prime Day 2022? At the time of writing, Amazon hasn’t yet announced Prime Day dates for 2022 although it has released deadlines for Deal and Inventory submissions ranging from April to June. There is much speculation...

Shazia Amin - Head of Insights Shazia Amin
1 min

How many data analysts does it take to grow sales on Amazon?

Today’s Digital Shelf Monitoring tools have an almost limitless capacity to gather volumes of data from Amazon and crunch it into useful insights that help Account Managers grow sales. Being able to keep track of stock...

Shazia Amin - Head of Insights Shazia Amin
1 min

Do you need a Mother’s Day Search strategy?

It depends on the retailer… category presence can be more important for visibility Mother’s Day is fast approaching in the UK so we had a look at how e-retailers are treating shopper searches for “mothers day” and “mothers...

Shazia Amin - Head of Insights Shazia Amin
2 min

e-Retailer Search BLOOPERS Reveal the Challenges at Mother’s Day

Mother’s Day is a big day for gifts, especially in online grocery. Chocolate, champagne, luxury personal care products… if you’re a brand in any of these categories, you’re going to want to show up on the shelf when shoppers...

Shazia Amin - Head of Insights Shazia Amin
2 min

The Key to a Successful Digital Shelf

Practical e-Commerce Improvements Food and Beverage Brands Can’t Afford to Miss. Prolonged supply chain disruption, inconsistencies in search and content capabilities from one retailer to another, and increased competition...

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