Welcome to Ignite by eStore
The Project Basket: How Home & DIY Brands Keep the Whole Job in Stock
Behind most Home & DIY purchases sits a project, and behind the project sits a list: the tiles, the adhesive, the grout, the trim, the tool that makes the rest usable. Every brand in the category knows this. Almost no...
Searching the Symptom: How Self-Care Brands Get Found Online
Plenty of self-care shoppers know exactly what they want and type the brand name. Those are the ones you have already won. The commercially interesting search is the other one, where somebody describes a problem and the...
Two Ingredient Lists, One Product: How Beauty Brands Keep Listings Accurate Across Europe
From 31 July 2026, a cosmetic product newly placed on the EU market has to name more than 80 fragrance allergens in its ingredient list rather than 26. Northern Ireland is in scope. Great Britain, for now, is not. Which...
AI in Digital Commerce: What DCG's Benchmark Reveals About Hype Versus Reality
Every brand manufacturer is talking about AI. Far fewer can point to measurable commercial value from it. That gap sits at the heart of the AI in Digital Commerce benchmark from Digital Commerce Global (DCG). In the session...
eRetailers are building their own AI assistants, and brands have to win inside them
The real shift in AI shopping is not that people use chatbots to research products. It's that retailers are building AI assistants inside their own shops, deciding what those assistants can see, and keeping rival AI out. For...
Selling the Occasion: How Premium Drinks Brands Win Discovery on the Digital Shelf
You are not selling bottles. You are selling occasions, gifts and moments worth marking. Yet on the digital shelf, a premium spirit and a value own-label sit side by side in the same search results, judged by the same...
Reflections on Shoptalk Europe: AI, agents and what the digital shelf now demands
This year, three of us from eStore went to Shoptalk Europe in Barcelona: myself, David Halls (our VP Sales) and Joe Gall (one of our Commercial Directors). There were multiple themes, but one that really stood out was AI....
The B2B Digital Shelf: An Overlooked Growth Channel That Deserves More Attention
B2B ecommerce across Europe now exceeds $1.3 trillion in annual gross merchandise value, growing at over 10% year on year. Wholesalers like Booker, Bestway, Metro, and Bidfood have invested heavily in their digital...
European Accessibility Act: What brands need to know about eCommerce imagery compliance
The European Accessibility Act (EAA) has been in force since June 2025. The harmonised technical standard that defines how compliance will be assessed, known as EN 301 549, is expected to be published in July 2026. Once...