Advancements in Digital Shelf Analytics mean that consumer brands have a better opportunity than ever before to achieve true, data-led growth in e-commerce. By improving online sales results while reducing the human effort...
e-Commerce Perfect Store is an evolution of the traditional retail Perfect Store philosophy, updated for the online channel. Perfect Store – or variations on the theme – is central to the offline retail channel go-to-market...
Instead of striving for a single golden copy, an e-Commerce PIM needs to be able to manage 1000s of different versions of the same product, and syndicate the right version to the right online retailer, in the right format....
This holiday season, with more consumers shopping online, your e‑commerce portfolio will be under the spotlight more than ever before. In this blog we share some ideas about how you can make sure your e‑commerce content is...
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy. At the most basic level online and traditional...
e-Commerce channel execution for Brands needs ongoing attention. It’s not just for the Holidays. The holiday season, which already seems like a lifetime ago, is a busy time for e-commerce; and 2019 was no exception with new...
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...