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What are the 4 levels of ecommerce data analysis and how to use them?
Data analytics technologies are rapidly evolving. For e-commerce leaders in consumer brands, this enables a major uplift in productivity and profitability. Consumer brands that sell online are now using tools that utilize...
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Insights from Prime Day 2022
There’s no question that powers that be at Amazon were on tenterhooks this week as Prime Day kicked off last Tuesday in the face of slowing sales growth for the e-commerce giant. Last April Amazon reported its slowest...
+26% increase in digital shelf search visibility
How a global domestic appliance brand used analytics to discover where and why product content was impeding visibility and conversion on Germany’s biggest e-retailers, and effect change to achieve a 22% increase in digital...
UK Grocery Retailer Deep Dive: Sainsbury’s
Brand strategies for winning the digital shelf on the UK’s 2nd largest grocery retailer. In our latest deep dive of the UK “big four” grocers we look at Sainsbury’s, the second largest UK grocery by market share after Tesco....
The Big Loyalty Shake-Up Of 2022 and What it Means in e-Commerce Terms
McKinsey's Consumer Pulse Report of May 2022 reveals a steep rise in the number of US consumers switching brands or switching retailers this year. How can CPG brands address the loyalty shake-up and protect their share of...
30% Improvement in Digital Shelf Performance
How a global consumer goods company used analytics tools to improve efficiency and gain greater visibility of its e-commerce performance across its vast portfolio, achieving a 30% improvement in execution in just 3 months....
Is Quick Commerce on its Own Last Mile Journey?
With soaring inflation and mounting pressure from stakeholders for increased profits in e-commerce, where does this leave quick commerce? There is no doubt that consumers enjoy and expect same day delivery. The pandemic...
Revlon files for bankruptcy protection while challenger brands go on
When consumer spending is low, cosmetics sales rise. Known as “the lipstick effect”, this cosmetics sales boom kicks in when the stock markets start to fall. While holding back on big ticket purchases, shoppers can’t resist...
90% growth through digital shelf automation
How a top UK consumer electronics brand used digital shelf tools to regain 90% of its time for actions on its core KPIs and realize double digit sales growth in just 3 months. The challenge: 90% of time lost to manual tasks...
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