Bartosz Kielbinski
Recent posts by Bartosz Kielbinski
Product Content Optimisation: Why Strategy Needs More Than Traditional PIM
Your product information management system was designed for a simpler world. When most of your sales happened in physical stores, a single "golden record" for each product made perfect sense. You needed one authoritative...
How Product Reviews Drive Sales Performance and Strategic Intelligence
Your product reviews work harder than you think. Whilst most brands focus on accumulating positive ratings to boost conversions, the most successful companies extract dual value—using reviews to drive immediate sales whilst...
Why Data Quality Determines Your Digital Shelf Success
Your digital shelf decisions are only as good as the data behind them. When you're optimising product availability, adjusting pricing strategies, or improving search rankings, unreliable data doesn't just waste your time—it...
Future-Proofing Your Content Strategy: The Voice Search Evolution
Voice search is reshaping how customers discover and purchase products online, requiring brands to rethink their content strategies for an increasingly conversational digital commerce environment. As voice-activated devices...
Beyond Amazon: Your Strategic Guide to Global Market Entry
Amazon's dominance in the US creates a natural focus for many brands, but successful global expansion requires understanding that digital retail leadership varies dramatically across markets. In many regions, local champions...