Shazia Amin
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Recent posts by Shazia Amin
Turning Economic Uncertainty Into Digital Opportunity
Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...
Mastering Retailer eCommerce strategies: Algorithm Intelligence
Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...
Defending Your Digital Shelf Against the Private Label Revolution
The private label threat has evolved far beyond basic value alternatives. Today's own-brand products compete on quality, innovation, and customer experience whilst maintaining the structural advantages that make them...
Mother's Day Strategy: Category Presence Matters More Than Keywords
Planning your Mother's Day activation strategy? Before investing heavily in search optimisation, you need to understand how different retailers handle seasonal searches—because the results might surprise you. We analysed how...