Shazia Amin
Recent posts by Shazia Amin
Who Is Winning Your Buy Box? Why Brands Lose the Sale on Their Own Product Page
On a product page with more than one seller, one offer gets the Add to Basket button. Amazon's official name for it is the Featured Offer. The industry still calls it the Buy Box. The seller holding it takes nearly every...
Searching the Symptom: How Self-Care Brands Get Found Online
Plenty of self-care shoppers know exactly what they want and type the brand name. Those are the ones you have already won. The commercially interesting search is the other one, where somebody describes a problem and the...
Digital Shelf Analytics for Beauty & Personal Care Brands 2026
The European beauty and personal care market is experiencing significant growth. European beauty retail sales reached €104 billion in 2024, with the UK alone generating £27.2 billion at 11% growth. Online channels now...
Why Pharmaceutical and Healthcare Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your regulated OTC medicine the same as a packet of biscuits. That approach simply doesn't work for pharmaceutical and healthcare brands. Your buyers need to verify dosage...
Digital Shelf Monitoring & AI Optimisation: Black Friday 2025
While monitoring product images and stock availability remains essential for Black Friday, these traditional practices are now just the starting point. In 2025, the true differentiator lies in leveraging advances in AI and...
Turning Economic Uncertainty Into Digital Opportunity
Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...
Mastering Retailer eCommerce strategies: Algorithm Intelligence
Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...
Defending Your Digital Shelf Against the Private Label Revolution
The private label threat has evolved far beyond basic value alternatives. Today's own-brand products compete on quality, innovation, and customer experience whilst maintaining the structural advantages that make them...
Mother's Day Strategy: Category Presence Matters More Than Keywords
Planning your Mother's Day activation strategy? Before investing heavily in search optimisation, you need to understand how different retailers handle seasonal searches—because the results might surprise you. We analysed how...