David Halls
Recent posts by David Halls
Webinar: Alexa for Shopping (Rufus)
We asked Amazon's AI shopping assistant the same 50 questions every hour for 11 days and recorded who it recommended. The results explain why some brands are far more visible on Alexa for Shopping (formerly Rufus) than their...
Quick Commerce: What Rapid Grocery Delivery Means for Brands and the Digital Shelf
Rapid grocery delivery has become a permanent part of UK retail. Grocers treat it as a growth channel, and apps like Deliveroo and Uber Eats carry a rising share of grocery orders. For brands, though, one problem remains:...
The Trial Window: How Grocery Brands Protect New Product Launches on the Digital Shelf
A new grocery product does not get long to prove itself. Between the listing going live and the next range review sits a fixed window. How fast the product sells in that window decides whether it stays, and products that...
The Project Basket: How Home & DIY Brands Keep the Whole Job in Stock
Behind most Home & DIY purchases sits a project, and behind the project sits a list: the tiles, the adhesive, the grout, the trim, the tool that makes the rest usable. Every brand in the category knows this. Almost no...
eRetailers are building their own AI assistants, and brands have to win inside them
The real shift in AI shopping is not that people use chatbots to research products. It's that retailers are building AI assistants inside their own shops, deciding what those assistants can see, and keeping rival AI out. For...
Selling the Occasion: How Premium Drinks Brands Win Discovery on the Digital Shelf
You are not selling bottles. You are selling occasions, gifts and moments worth marking. Yet on the digital shelf, a premium spirit and a value own-label sit side by side in the same search results, judged by the same...
Why eCategory Management Is a Missed Opportunity in Online Grocery
The e-commerce industry has a habit of chasing the next thing. Over the past few years, the focus has shifted from getting the digital shelf basics right, to retail media, to AI and agentic search. Each wave brings a rush of...
Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025
The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...
Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...