Welcome to Ignite by eStore
When is an eRetailer not a retailer? When, like Amazon it’s a Platform
We're not in Kansas anymore... Amazon is changing the channel landscape from retail to platform. Amazon is no ordinary online retailer – it’s an evolving platform with ambitions of global retail dominance. Not content with...
Why Data Quality Determines Your Digital Shelf Success
Your digital shelf decisions are only as good as the data behind them. When you're optimising product availability, adjusting pricing strategies, or improving search rankings, unreliable data doesn't just waste your time—it...
How E-Commerce Is Transforming Strategies: The End of Separate Brand and Trade Budgets
The lines between brand marketing and trade marketing are disappearing. If you're still treating them as separate functions with different budgets and metrics, you're missing massive opportunities to drive both awareness and...
Future-Proofing Your Content Strategy: The Voice Search Evolution
Voice search is reshaping how customers discover and purchase products online, requiring brands to rethink their content strategies for an increasingly conversational digital commerce environment. As voice-activated devices...
Beyond Amazon: Your Strategic Guide to Global Market Entry
Amazon's dominance in the US creates a natural focus for many brands, but successful global expansion requires understanding that digital retail leadership varies dramatically across markets. In many regions, local champions...