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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. From roadmap insights and product launches to the thought leadership shaping digital commerce, this is where we share the innovations born from real client challenges and the intelligence that keeps you ahead.
Shazia Amin - Head of Insights Shazia Amin
1 min

Setting your E-commerce Quarterly Reset Button: How to Transition from Q3 to Q4

As we move from Q3, it’s time to hit the reset button on your digital shelf Q4 strategy. The run up to Christmas combined with deal days like Black Friday and Cyber Monday make Q4 the biggest opportunity for brands to meet...

Shazia Amin - Head of Insights Shazia Amin
6 min

Getting Strong Q4 Results from e-Commerce in Turbulent Economies.

The digital shelf strategies and hacks that e-commerce leaders in CPG brands can use to achieve a strong Q4, even in toughest of economic times. What’s different about Q4 2022? Never in the history of e-commerce have brands...

Shazia Amin - Head of Insights Shazia Amin
2 min

How a multinational food brand used data to drive e-commerce adoption

How the e-commerce team at this Mexico-based multinational food company used data analytics to motivate key account managers and drive adoption of digital shelf tools across the business. Challenge: Inconsistent adoption of...

Shazia Amin - Head of Insights Shazia Amin
3 min

Amazon Prime Day 2022: Beauty By The Numbers

How shopper search trends reveal winning tactics for brands on Prime Day Amazon Prime Day 2022 was the biggest prime day in Amazon’s history, with shoppers purchasing over 300 million items worldwide. We predicted that...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
2 min

What are the 4 levels of ecommerce data analysis and how to use them?

Data analytics technologies are rapidly evolving. For e-commerce leaders in consumer brands, this enables a major uplift in productivity and profitability. Consumer brands that sell online are now using tools that utilize...

Shazia Amin - Head of Insights Shazia Amin
2 min

Insights from Prime Day 2022

There’s no question that powers that be at Amazon were on tenterhooks this week as Prime Day kicked off last Tuesday in the face of slowing sales growth for the e-commerce giant. Last April Amazon reported its slowest...

Shazia Amin - Head of Insights Shazia Amin
2 min

+26% increase in digital shelf search visibility

How a global domestic appliance brand used analytics to discover where and why product content was impeding visibility and conversion on Germany’s biggest e-retailers, and effect change to achieve a 22% increase in digital...

Shazia Amin - Head of Insights Shazia Amin
3 min

Prime Day Predictions

The seventh annual Amazon Prime Day is coming up this July 12 and 13, but there’s a slightly different glow on this year’s epic shopping holiday. While Prime Day 2021 saw supply chain pressures putting the biggest strain on...

Shazia Amin - Head of Insights Shazia Amin
6 min

UK Grocery Retailer Deep Dive: Sainsbury’s

Brand strategies for winning the digital shelf on the UK’s 2nd largest grocery retailer. In our latest deep dive of the UK “big four” grocers we look at Sainsbury’s, the second largest UK grocery by market share after Tesco....