As we move from Q3, it’s time to hit the reset button on your digital shelf Q4 strategy. The run up to Christmas combined with deal days like Black Friday and Cyber Monday make Q4 the biggest opportunity for brands to meet...
The digital shelf strategies and hacks that e-commerce leaders in CPG brands can use to achieve a strong Q4, even in toughest of economic times. What’s different about Q4 2022? Never in the history of e-commerce have brands...
How the e-commerce team at this Mexico-based multinational food company used data analytics to motivate key account managers and drive adoption of digital shelf tools across the business. Challenge: Inconsistent adoption of...
How shopper search trends reveal winning tactics for brands on Prime Day Amazon Prime Day 2022 was the biggest prime day in Amazon’s history, with shoppers purchasing over 300 million items worldwide. We predicted that...
Data analytics technologies are rapidly evolving. For e-commerce leaders in consumer brands, this enables a major uplift in productivity and profitability. Consumer brands that sell online are now using tools that utilize...
There’s no question that powers that be at Amazon were on tenterhooks this week as Prime Day kicked off last Tuesday in the face of slowing sales growth for the e-commerce giant. Last April Amazon reported its slowest...
How a global domestic appliance brand used analytics to discover where and why product content was impeding visibility and conversion on Germany’s biggest e-retailers, and effect change to achieve a 22% increase in digital...
The seventh annual Amazon Prime Day is coming up this July 12 and 13, but there’s a slightly different glow on this year’s epic shopping holiday. While Prime Day 2021 saw supply chain pressures putting the biggest strain on...
Brand strategies for winning the digital shelf on the UK’s 2nd largest grocery retailer. In our latest deep dive of the UK “big four” grocers we look at Sainsbury’s, the second largest UK grocery by market share after Tesco....