Welcome to Ignite by eStore
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Love Me, Love My Dog
Leveraging customer insights on pet preferences, especially in food choices, is vital for gaining a competitive edge and fostering brand loyalty. With a wealth of user-generated content on platforms like Amazon, businesses...
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TEMU - Threat, Opportunity… or a Lot of Fuss About Nothing?
In less than eight weeks from launch in the US, Chinese eCommerce app TEMU tops the charts. Who’s behind it? What’s the opportunity or threat for US brands? And how can it sustain these dirt-cheap prices? Owned by tech...
How to win the digital shelf on Target.com
Target hit the bullseye when it came to nailing their omnichannel strategy during the e-commerce boom of the pandemic. In 2020 Target’s CEO Brian Cornell reported that three years ago the firm committed to spending $7...
Insights from Amazon’s first ever Prime Early Access Sale
When Amazon launched into its first ever Prime Early Access Sale last Tuesday 11 October, it was questionable whether this second event would be enough to pull the e-commerce giant out of its recent sales slump and present...
Amazon Prime Day October 2022: Our Predictions
For the first time in Prime Day history, Amazon will be hosting a second Prime Day event this 2022. This newly titled “Prime Early Access Sale” will take place Tuesday to Wednesday, October 11-12, when Prime members (and...
State of Digital Shelf 2022: Beauty
What our data reveals about tactics that global beauty brands are using to win at e-commerce. The last few years have been hugely challenging for all CPG categories and beauty is among the categories that have seen the most...
Honey, I Shrunk the Profits
How prescriptive analytics helps consumer brands to protect their profit margins on Amazon in tough economic times. Increasing prices for customers while also raising the fees for sellers are a few of the tactics Amazon is...
How to survive inflation with digital shelf intelligence
How non-essential brands are using digital shelf intelligence to thrive in turbulent times With inflation skyrocketing and consumer confidence spiraling down a black hole, how can non-essential brands use e-commerce to not...
Decoding Retailer Search Algorithms
10 Digital Shelf SEO Hacks to Decode Retailer Search Algorithms We spend a lot of time helping brands understand retailer search engines so they can identify the most powerful levers they can pull to impact search rank. It’s...