Welcome to Ignite by eStore
Strategic Category Positioning: Maximise Your Digital Shelf Visibility
Your product category placement determines whether customers find your products when they're ready to buy. Get this wrong, and you're essentially hiding your best products from potential customers who are actively searching...
Why Amazon's Fight Against Fake Amazon Reviews Creates Better Consumer Intelligence for Your Brand
When Amazon launched customer reviews in 1995, many retailers thought it was commercial madness—giving customers a platform to criticise products on the very site selling them. Nearly three decades later, that "rash"...
What Really Drives Amazon Search Rankings: 10 Critical Success Factors
When customers can't find your products on Amazon, you lose sales to competitors who understand how search really works. Research shows that moving from the top of page two to the bottom of page one can deliver an 84% sales...
How Product Reviews Drive Sales Performance and Strategic Intelligence
Your product reviews work harder than you think. Whilst most brands focus on accumulating positive ratings to boost conversions, the most successful companies extract dual value—using reviews to drive immediate sales whilst...
Mastering Amazon's Buy Box: Your Strategic Guide to Winning
The Amazon Buy Box determines whether your products capture sales or become invisible to customers ready to purchase. With over 85% of Amazon sales converting through the Buy Box, securing this prime placement represents the...
From Data Overload to Smart Automation: Your Guide to Digital Shelf Excellence
Managing your digital shelf feels overwhelming because it is overwhelming. Between monitoring product availability across dozens of retailers, optimising content for different markets, tracking competitor pricing, and...
When is an eRetailer not a retailer? When, like Amazon it’s a Platform
We're not in Kansas anymore... Amazon is changing the channel landscape from retail to platform. Amazon is no ordinary online retailer – it’s an evolving platform with ambitions of global retail dominance. Not content with...
Why Data Quality Determines Your Digital Shelf Success
Your digital shelf decisions are only as good as the data behind them. When you're optimising product availability, adjusting pricing strategies, or improving search rankings, unreliable data doesn't just waste your time—it...
How E-Commerce Is Transforming Strategies: The End of Separate Brand and Trade Budgets
The lines between brand marketing and trade marketing are disappearing. If you're still treating them as separate functions with different budgets and metrics, you're missing massive opportunities to drive both awareness and...