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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
Shazia Amin - Head of Insights Shazia Amin
3 min

Mother's Day Strategy: Category Presence Matters More Than Keywords

Planning your Mother's Day activation strategy? Before investing heavily in search optimisation, you need to understand how different retailers handle seasonal searches—because the results might surprise you. We analysed how...

Filip Zok - Filip Zok Filip Zok
4 min

Data Paralysis to Strategic Action: Why Platform Engagement Drives Results

Your digital shelf analytics investment only delivers value when your team actively uses the platform to drive strategic decisions. The brands achieving the strongest e-commerce performance share a common characteristic:...

Adriaan van den Berg - Adriaan van den Berg Adriaan van den Berg
1 min

Daniel King Joins eStoreMedia as Chairman of the Board

Former President and COO of Profitero, Daniel King will join as Chairmanof the Board at eStoreBrands Ltd., the company that owns the eStoreMedia, eStoreCheck and eStoreContent services. King’s appointment to the Board...

Adriaan van den Berg - Adriaan van den Berg Adriaan van den Berg
1 min

eStoreMedia Raises $30 Million in First Fundraise

Accelerating the development of our digital shelf automation technology and strengthening our global service proposition. We are delighted to announce our first round of funding has secured $30 million via Kennet Partners...

Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
4 min

Product Content Optimisation: Why Strategy Needs More Than Traditional PIM

Your product information management system was designed for a simpler world. When most of your sales happened in physical stores, a single "golden record" for each product made perfect sense. You needed one authoritative...

Robert Mann - Robert Mann Robert Mann
4 min

Turn Your Product Content Into a Conversion Machine

Your product content is your sales team on the digital shelf. When customers land on your product pages, your content has seconds to convince them that your product solves their problem better than the alternatives. Get this...

David Halls - David Halls David Halls
3 min

Why Your Digital Shelf Needs Real Time Monitoring During Peak Trading

Real-Time Digital Shelf Monitoring: Your Competitive Edge for Peak Trading The speed of eCommerce means you need instant visibility into what's happening across your online retail channels. When peak trading periods like...

eStoreBrands - eStoreBrands eStoreBrands
1 min

Webinar: Winning from the Start of the Shopper Journey

About This Webinar This session explores how consumer behaviour shifted during the pandemic and what this means for brands' search strategies. Our expert panel from L'Oreal, eStore Labs, Oracle Data Cloud, and eStore Media...

eStoreBrands - eStoreBrands eStoreBrands
2 min

Webinar: Ratings & Reviews: Engagement, Confidence and Driving Sales

About This Webinar This eStore Academy session examines how COVID-19 transformed consumer behaviour and created unprecedented opportunities for brands to harness ratings and reviews strategically. Our expert panel from...