Welcome to Ignite by eStore
Webinar: Building engagement and a great online shopping experience
About This Webinar This session brings together insights from LEGO Group, Tribe 47, and eStore Labs to explore how brands can create compelling product detail pages that deliver exceptional shopping experiences. Our expert...
Webinar: Needles in Haystacks: Problems eCommerce Leaders Needs to Fix
About This Webinar This eStore Academy session brings together insights from Coty, Whirlpool, and eStore Media to tackle the complex challenge of identifying and prioritising e-commerce issues during unprecedented...
Rethinking Content Strategy: Why More Unique Isn't Always Better
Creating unique product descriptions for every SKU feels like the right approach. After all, Google rewards unique content, and distinctive product stories help brands differentiate in crowded categories. But what if this...
Strategic Category Positioning: Maximise Your Digital Shelf Visibility
Your product category placement determines whether customers find your products when they're ready to buy. Get this wrong, and you're essentially hiding your best products from potential customers who are actively searching...
Why Amazon's Fight Against Fake Amazon Reviews Creates Better Consumer Intelligence for Your Brand
When Amazon launched customer reviews in 1995, many retailers thought it was commercial madness—giving customers a platform to criticise products on the very site selling them. Nearly three decades later, that "rash"...
What Really Drives Amazon Search Rankings: 10 Critical Success Factors
When customers can't find your products on Amazon, you lose sales to competitors who understand how search really works. Research shows that moving from the top of page two to the bottom of page one can deliver an 84% sales...
How Product Reviews Drive Sales Performance and Strategic Intelligence
Your product reviews work harder than you think. Whilst most brands focus on accumulating positive ratings to boost conversions, the most successful companies extract dual value—using reviews to drive immediate sales whilst...
Mastering Amazon's Buy Box: Your Strategic Guide to Winning
The Amazon Buy Box determines whether your products capture sales or become invisible to customers ready to purchase. With over 85% of Amazon sales converting through the Buy Box, securing this prime placement represents the...
From Data Overload to Smart Automation: Your Guide to Digital Shelf Excellence
Managing your digital shelf feels overwhelming because it is overwhelming. Between monitoring product availability across dozens of retailers, optimising content for different markets, tracking competitor pricing, and...