Welcome to Ignite by eStore
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Turning Economic Uncertainty Into Digital Opportunity
Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...
Mastering Retailer eCommerce strategies: Algorithm Intelligence
Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...
Defending Your Digital Shelf Against the Private Label Revolution
The private label threat has evolved far beyond basic value alternatives. Today's own-brand products compete on quality, innovation, and customer experience whilst maintaining the structural advantages that make them...
Mother's Day Strategy: Category Presence Matters More Than Keywords
Planning your Mother's Day activation strategy? Before investing heavily in search optimisation, you need to understand how different retailers handle seasonal searches—because the results might surprise you. We analysed how...
Data Paralysis to Strategic Action: Why Platform Engagement Drives Results
Your digital shelf analytics investment only delivers value when your team actively uses the platform to drive strategic decisions. The brands achieving the strongest e-commerce performance share a common characteristic:...
Daniel King Joins eStoreMedia as Chairman of the Board
Former President and COO of Profitero, Daniel King will join as Chairmanof the Board at eStoreBrands Ltd., the company that owns the eStoreMedia, eStoreCheck and eStoreContent services. King’s appointment to the Board...
eStoreMedia Raises $30 Million in First Fundraise
Accelerating the development of our digital shelf automation technology and strengthening our global service proposition. We are delighted to announce our first round of funding has secured $30 million via Kennet Partners...
Product Content Optimisation: Why Strategy Needs More Than Traditional PIM
Your product information management system was designed for a simpler world. When most of your sales happened in physical stores, a single "golden record" for each product made perfect sense. You needed one authoritative...
Turn Your Product Content Into a Conversion Machine
Your product content is your sales team on the digital shelf. When customers land on your product pages, your content has seconds to convince them that your product solves their problem better than the alternatives. Get this...