Welcome to Ignite by eStore
Introducing Action Tracking That Actually Works
Every digital shelf strategy begins with good intentions. You plan campaigns, launch initiatives, and invest in optimisations. But here's the frustrating reality most brands face: you can't prove what actually worked. When...
Why Your 'Out of Stock' Intelligence is Missing 2.5x More Revenue Opportunities
Your brand is losing sales opportunities you can't see. Most digital shelf analytics focus on monitoring retailers' top-performing locations, creating a misleading picture of your actual availability across their full...
Location Based Analytics: Insights from Brand Expert Francis Nicholas
Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...
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Turning Economic Uncertainty Into Digital Opportunity
Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...
Mastering Retailer eCommerce strategies: Algorithm Intelligence
Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...
Defending Your Digital Shelf Against the Private Label Revolution
The private label threat has evolved far beyond basic value alternatives. Today's own-brand products compete on quality, innovation, and customer experience whilst maintaining the structural advantages that make them...
Mother's Day Strategy: Category Presence Matters More Than Keywords
Planning your Mother's Day activation strategy? Before investing heavily in search optimisation, you need to understand how different retailers handle seasonal searches—because the results might surprise you. We analysed how...
Data Paralysis to Strategic Action: Why Platform Engagement Drives Results
Your digital shelf analytics investment only delivers value when your team actively uses the platform to drive strategic decisions. The brands achieving the strongest e-commerce performance share a common characteristic:...
Daniel King Joins eStoreMedia as Chairman of the Board
Former President and COO of Profitero, Daniel King will join as Chairmanof the Board at eStoreBrands Ltd., the company that owns the eStoreMedia, eStoreCheck and eStoreContent services. King’s appointment to the Board...