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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
David Halls - David Halls David Halls
3 min

The 3-Way Conversation: eCategory Management Succeeds When Everyone Wins

How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...

Filip Zok - Filip Zok Filip Zok
2 min

Meet Smart Owl: Your AI-Powered Digital Shelf Assistant

Innovation isn't just about adding features—it's about solving the real challenges you face every day. That's exactly what drove us to create Smart Owl, our latest AI breakthrough that transforms how you understand and act...

Filip Zok - Filip Zok Filip Zok
3 min

Search Performance is the New Shelf: Introducing Search Navigator

In today's digital marketplace, search has become the critical battleground for brand visibility. With up to 93% of shopper journeys beginning with search in some categories, and 75% of shoppers never venturing beyond the...

Filip Zok - Filip Zok Filip Zok
2 min

Introducing Action Tracking That Actually Works

Every digital shelf strategy begins with good intentions. You plan campaigns, launch initiatives, and invest in optimisations. But here's the frustrating reality most brands face: you can't prove what actually worked. When...

eStoreBrands - eStoreBrands eStoreBrands
4 min

Why Your 'Out of Stock' Intelligence is Missing 2.5x More Revenue Opportunities

Your brand is losing sales opportunities you can't see. Most digital shelf monitoring focuses on retailers' top-performing locations, creating a misleading picture of your actual availability across their full network. Our...

Francis Nicholas - Francis Nicholas Francis Nicholas
4 min

Location Based Analytics: Insights from Brand Expert Francis Nicholas

Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...

Shazia Amin - Head of Insights Shazia Amin
4 min

Turning Economic Uncertainty Into Digital Opportunity

Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...

Shazia Amin - Head of Insights Shazia Amin
4 min

Mastering Retailer eCommerce strategies: Algorithm Intelligence

Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...

Shazia Amin - Head of Insights Shazia Amin
4 min

Defending Your Digital Shelf Against the Private Label Revolution

The private label threat has evolved far beyond basic value alternatives. Today's own-brand products compete on quality, innovation, and customer experience whilst maintaining the structural advantages that make them...