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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. From roadmap insights and product launches to the thought leadership shaping digital commerce, this is where we share the innovations born from real client challenges and the intelligence that keeps you ahead.
Filip Zok - Filip Zok Filip Zok
2 min

Meet Smart Owl: Your AI-Powered Digital Shelf Assistant

Innovation isn't just about adding features—it's about solving the real challenges you face every day. That's exactly what drove us to create Smart Owl, our latest AI breakthrough that transforms how you understand and act...

Filip Zok - Filip Zok Filip Zok
2 min

Revolutionizing e-commerce search visibility management - say hello to Search Navigator.

In today's digital marketplace, visibility is everything. With up to 93% of shopper journeys beginning with search in some categories, and 75% of shoppers never venturing beyond the first page of results, mastering...

Filip Zok - Filip Zok Filip Zok
2 min

The Most Precise Digital Shelf Strategy Implementation Tracker Just Got Better

In the competitive world of eCommerce, the ability to execute sales fundamentals with precision is non-negotiable for leading CPG brands. As businesses aim to implement Kotler's 4Ps - product, place, packaging, and price -...

Hubert Tworkowski - Marketing Director Hubert Tworkowski
1 min

Brands uncover 2.5 times more out-of-stock opportunities after taking off their pink glasses

The industry standard for Digital Shelf Analytics data is to monitor retailers only in their top locations. However, as our latest research shows, there are, on average, 2.5 times more out-of-stock opportunities to be...

Sandy Skrovan - Content Marketing Manager Sandy Skrovan
7 min

5 ways to use DSA to improve your Retail Media performance

In conversations with brands, we often hear that the rich data being purchased from Digital Shelf providers doesn’t always make its way to the right partners, e.g., your Retail Media agencies, to act on. The result could be...

Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
5 min

In pursuit of the Perfect Store

Optimizing performance and maximizing sales is THE fundamental goal for any consumer product manufacturer selling on the digital shelf. But with brands having so many levers to pull in order to optimize digital shelf...

Francis Nicholas - Francis Nicholas Francis Nicholas
1 min

Webinar: How best in class content execution drives sales

Together with our trusted partner SGK, we would love to invite you to watch our latest webinar on how best-in-class content drives sales. Join Francis Nicholas, VP of Product Strategy at eStoreBrands, and Scott Doherty,...

Francis Nicholas - Francis Nicholas Francis Nicholas
1 min

Webinar: Ratings and Reviews: Using a cutting-edge approach to analyze the UK moisturizers category

Ratings & Reviews play a crucial role in establishing a strong brand image on the digital shelf. That's why, in collaboration with our partner CheckoutSmart, we conducted a comprehensive analysis of the UK Moisturisers...

Hubert Tworkowski - Marketing Director Hubert Tworkowski
1 min

Webinar: Going Beyond eCommerce Availability

70% of US retail sales will be digitally influenced by 2027, up from 59% in 2021 (Forrester data). Two-thirds of shopping journeys now begin online. Consumers are channel agnostic and expect a seamless shopping experience...