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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
Francis Nicholas - Francis Nicholas Francis Nicholas
1 min

ASDA Xpert: Case Studies Showing Quick Wins from Verified Retailer Data

In this video, Francis Nicholas (VP of Product) and Laura Luz (Commercial Manager) walk through five real examples of brands achieving measurable results through ASDA Xpert shortly after implementation. They share what we...

Shazia Amin - Head of Insights Shazia Amin
14 min

Digital Shelf Analytics for Beauty & Personal Care Brands 2026

The European beauty and personal care market is experiencing significant growth. European beauty retail sales reached €104 billion in 2024, with the UK alone generating £27.2 billion at 11% growth. Online channels now...

Filip Zok - Filip Zok Filip Zok
5 min

Content Benchmark: Competitive Intelligence for Your Digital Shelf Content

How does your product content compare to the competition? Now you can find out. Every week, I speak with brands who ask the same question: "Our content scores look good, but are they good enough?" Until now, eStore's content...

Francis Nicholas - Francis Nicholas Francis Nicholas
14 min

Digital Shelf Analytics for Home & DIY Brands 2025

The European Home & DIY market represents one of the most complex digital shelf environments for brand manufacturers. With the sector valued at €148 billion and online sales projected to reach €31 billion by 2027, brands...

David Halls - David Halls David Halls
16 min

Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025

The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...

Shazia Amin - Head of Insights Shazia Amin
10 min

Why Pharmaceutical and Healthcare Brands Need Specialised Digital Shelf Analytics

Some digital shelf analytics platforms treat your regulated OTC medicine the same as a packet of biscuits. That approach simply doesn't work for pharmaceutical and healthcare brands. Your buyers need to verify dosage...

David Halls - David Halls David Halls
9 min

Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics

Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...

Francis Nicholas - Francis Nicholas Francis Nicholas
4 min

Connected Commerce Summit 2025: Unveiling ASDA Xpert's Impact

Francis Nicholas, James Marrero-Allen, and Joe Moore share real results from eStore's groundbreaking retailer partnership When Francis Nicholas took the stage at London's Connected Commerce Summit on 23rd October, he opened...

Francis Nicholas - Francis Nicholas Francis Nicholas
11 min

Why Digital Shelf Content Compliance Matters in 2025

For brand manufacturers selling across UK and EU retailers, digital shelf content compliance has transformed from a tick-box exercise into a strategic requirement that directly impacts revenue, market access, and competitive...