Welcome to Ignite by eStore
Marc Cohen Joins eStoreBrands as Chief Executive Officer
Marc has successfully built and scaled multiple technology businesses, with particular expertise in data-driven solutions that solve complex commercial challenges. His leadership will help eStoreBrands accelerate our...
The Three-Way Conversation: Why eCategory Management Succeeds When Everyone Wins
How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...
Meet Smart Owl: Your AI-Powered Digital Shelf Assistant
Innovation isn't just about adding features—it's about solving the real challenges you face every day. That's exactly what drove us to create Smart Owl, our latest AI breakthrough that transforms how you understand and act...
Search is the New Shelf: Introducing Search Navigator
In today's digital marketplace, search has become the critical battleground for brand visibility. With up to 93% of shopper journeys beginning with search in some categories, and 75% of shoppers never venturing beyond the...
Introducing Action Tracking That Actually Works
Every digital shelf strategy begins with good intentions. You plan campaigns, launch initiatives, and invest in optimisations. But here's the frustrating reality most brands face: you can't prove what actually worked. When...
Why Your Out-of-Stock Intelligence is Missing 2.5x More Revenue Opportunities
Your brand is losing sales opportunities you can't see. Most digital shelf analytics focus on monitoring retailers' top-performing locations, creating a misleading picture of your actual availability across their full...
How Location-Based Analytics Unlock Growth Opportunities: Insights from Brand Expert Francis Nicholas
Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...
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Turning Economic Uncertainty Into Digital Opportunity
Economic turbulence creates both challenges and opportunities for brands willing to adapt their digital strategies. Whilst traditional approaches focus on cutting costs and reducing investment, the brands that thrive during...
Mastering Retailer Search: The Strategic Guide to Algorithm Intelligence
Understanding how retailer search algorithms work determines whether your products get discovered or remain invisible to customers actively searching for solutions you provide. Each retailer approaches search differently,...